Jon Gisby is a digital media executive who has spent twenty years building, leading and transforming companies that create and deliver premium digital content. He was one of the many architects of the BBC’s digital strategy, ran the content and services at Freeserve and was MD of Yahoo! UK and ran their media products across Europe. He was appointed to the board of Channel 4 and led the teams that built 4oD into the UK’s leading commercial VOD service. He helped launch Rightster, which became the largest MCN based outside the US, and was EVP Business Development at Magine TV, the OTT TV service that is now live in Sweden and Germany. He is also the Chairman of the British Screen Advisory Council and a Trustee of Artichoke Productions, one of Europe’s leading live events producers. He is now Head of Europe for Vevo where he is responsible for the strategic direction of Vevo in Europe. Vevo is the world’s leading premium video platform, hosting official music videos, live events and original programming, and is the destination for artists and audiences all over the world.